Blogging to Drive Business
Publisher: Prentice Hall ISBN: 078974256X Dec 2009 PDF 192 pages 7.7Mb
Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This nononsense guide shows how to craft a business blog that does all that, and more–building your business and increasing your profits. Top emarketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes.

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